Big Red Apple

The Big Red Apple is a fast-growing brand of nail studios. The studio was opened 6 years ago and the previous logo had lost its relevance due to a significant change of the concept and brand itself Our goal was to make a rebranding that would functionally accentuate the design and be easily transformable depending on different tasks

WHAT WE DID

Brand Identity

YEAR

2022

Big Red Apple

The Big Red Apple is a fast-growing brand of nail studios. The studio was opened 6 years ago and the previous logo had lost its relevance due to a significant change of the concept and brand itself Our goal was to make a rebranding that would functionally accentuate the design and be easily transformable depending on different tasks

WHAT WE DID

Brand Identity

YEAR

2022

Big Red Apple

The Big Red Apple is a fast-growing brand of nail studios. The studio was opened 6 years ago and the previous logo had lost its relevance due to a significant change of the concept and brand itself Our goal was to make a rebranding that would functionally accentuate the design and be easily transformable depending on different tasks

WHAT WE DID

Brand Identity

YEAR

2022

Background

The overall impression of the old logo did not match the current mood of the brand, and the logo did not look modern. The mark was too formal, and the aging style made it difficult to use. To solve these and other problems, TaP developed a new logo

Background

The overall impression of the old logo did not match the current mood of the brand, and the logo did not look modern. The mark was too formal, and the aging style made it difficult to use. To solve these and other problems, TaP developed a new logo

Background

The overall impression of the old logo did not match the current mood of the brand, and the logo did not look modern. The mark was too formal, and the aging style made it difficult to use. To solve these and other problems, TaP developed a new logo

The metaphor of the logo is quite simple, but it also has an additional meaning. The red color and shape of the sign refers us not only to the apple, but also to manicures and nails

The metaphor of the logo is quite simple, but it also has an additional meaning. The red color and shape of the sign refers us not only to the apple, but also to manicures and nails

The metaphor of the logo is quite simple, but it also has an additional meaning. The red color and shape of the sign refers us not only to the apple, but also to manicures and nails

Several variations of the logo have been developed for wider application. Thanks to the simple and at the same time memorable shape and font, the logo looks good on both large objects and small, adding a bright accent to any material

Several variations of the logo have been developed for wider application. Thanks to the simple and at the same time memorable shape and font, the logo looks good on both large objects and small, adding a bright accent to any material

Several variations of the logo have been developed for wider application. Thanks to the simple and at the same time memorable shape and font, the logo looks good on both large objects and small, adding a bright accent to any material

To embrace the minimalist aesthetic, we intentionally limited our color palette. Red was chosen as the primary color, while white, black, and beige were selected as complementary colors that feature prominently in the interior design.

To embrace the minimalist aesthetic, we intentionally limited our color palette. Red was chosen as the primary color, while white, black, and beige were selected as complementary colors that feature prominently in the interior design.

To embrace the minimalist aesthetic, we intentionally limited our color palette. Red was chosen as the primary color, while white, black, and beige were selected as complementary colors that feature prominently in the interior design.

The entire brand identity concept is highly adaptable and effectively captures the essence of the brand across all social media channels.

The entire brand identity concept is highly adaptable and effectively captures the essence of the brand across all social media channels.

The entire brand identity concept is highly adaptable and effectively captures the essence of the brand across all social media channels.