GOODLAC
TaP rebranded GOODLAC, a multi-brand store for beauty industry professionals. The goal was to make the brand modern and at the same time remain recognizable, as well as to reflect the friendly atmosphere and attentive attitude to customers
WHAT WE DID
Brand Identity
YEAR
2022
GOODLAC
TaP rebranded GOODLAC, a multi-brand store for beauty industry professionals. The goal was to make the brand modern and at the same time remain recognizable, as well as to reflect the friendly atmosphere and attentive attitude to customers
WHAT WE DID
Brand Identity
YEAR
2022
GOODLAC
TaP rebranded GOODLAC, a multi-brand store for beauty industry professionals. The goal was to make the brand modern and at the same time remain recognizable, as well as to reflect the friendly atmosphere and attentive attitude to customers
WHAT WE DID
Brand Identity
YEAR
2022
Background
The old logo contained design elements without a functional or emotional message, imperfect typography, and its random color palette combinations were not consistent enough for the premium segment our client was targeting. A new logotype, abbreviation, special glyph and color palette were developed to improve brand perception
Background
The old logo contained design elements without a functional or emotional message, imperfect typography, and its random color palette combinations were not consistent enough for the premium segment our client was targeting. A new logotype, abbreviation, special glyph and color palette were developed to improve brand perception
Background
The old logo contained design elements without a functional or emotional message, imperfect typography, and its random color palette combinations were not consistent enough for the premium segment our client was targeting. A new logotype, abbreviation, special glyph and color palette were developed to improve brand perception
The palette has been designed so that the primary colors can be easily combined with complementary colors and can be used independently
The palette has been designed so that the primary colors can be easily combined with complementary colors and can be used independently
The palette has been designed so that the primary colors can be easily combined with complementary colors and can be used independently
Typography is based on the use of Jost, an easy-to-read font that blends perfectly with the logo
Typography is based on the use of Jost, an easy-to-read font that blends perfectly with the logo
Typography is based on the use of Jost, an easy-to-read font that blends perfectly with the logo
The design is easily applicable to a wide range of media from prints and merchandise to logistics vehicle branding.
The design is easily applicable to a wide range of media from prints and merchandise to logistics vehicle branding.
The design is easily applicable to a wide range of media from prints and merchandise to logistics vehicle branding.
