Art Smile
A family-run dentistry that has been in business since 2013. Over these 10 years, the dental care market has moved on a lot and the brand needed a rebranding
WHAT WE DID
Brand Identity
YEAR
2020
Art Smile
A family-run dentistry that has been in business since 2013. Over these 10 years, the dental care market has moved on a lot and the brand needed a rebranding
WHAT WE DID
Brand Identity
YEAR
2020
Art Smile
A family-run dentistry that has been in business since 2013. Over these 10 years, the dental care market has moved on a lot and the brand needed a rebranding
WHAT WE DID
Brand Identity
YEAR
2020
Background
The previous version of the design looked outdated and out of step with the high-tech services provided by the dentistry. When developing the corporate identity, we kept these parameters in mind: Longevity. The new design must remain relevant over time, so we used a classic medical colour scheme and avoided anything extra popular.
Background
The old logo contained design elements without a functional or emotional message, imperfect typography, and its random color palette combinations were not consistent enough for the premium segment our client was targeting. A new logotype, abbreviation, special glyph and color palette were developed to improve brand perception
Background
The previous version of the design looked outdated and out of step with the high-tech services provided by the dentistry. When developing the corporate identity, we kept these parameters in mind: Longevity. The new design must remain relevant over time, so we used a classic medical colour scheme and avoided anything extra popular.
Adaptability. The design should become a link between the clinic's interior, its communication and POS materials, which is why we chose hermetically sealed figures for the pattern, which form an infinite number of variants of usage.
Adaptability. The design should become a link between the clinic's interior, its communication and POS materials, which is why we chose hermetically sealed figures for the pattern, which form an infinite number of variants of usage.
Adaptability. The design should become a link between the clinic's interior, its communication and POS materials, which is why we chose hermetically sealed figures for the pattern, which form an infinite number of variants of usage.
Friendliness. One of the communication challenges we addressed was: Dentist is not scary.
Friendliness. One of the communication challenges we addressed was: Dentist is not scary.
Friendliness. One of the communication challenges we addressed was: Dentist is not scary.
