Seven Tones
TaP made a rebranding of the Seven Tones line, a manufacturer of gel polishes and other nail industry materials The brand's products cater to beauty salons and independent nail technicians who prioritize high-quality, premium service
WHAT WE DID
Brand Identity, Packaging
YEAR
2020
Seven Tones
TaP made a rebranding of the Seven Tones line, a manufacturer of gel polishes and other nail industry materials The brand's products cater to beauty salons and independent nail technicians who prioritize high-quality, premium service
WHAT WE DID
Brand Identity, Packaging
YEAR
2020
Seven Tones
TaP made a rebranding of the Seven Tones line, a manufacturer of gel polishes and other nail industry materials The brand's products cater to beauty salons and independent nail technicians who prioritize high-quality, premium service
WHAT WE DID
Brand Identity, Packaging
YEAR
2020
Background
Prior to TaP's involvement, the packaging design for Seven Tones was overcrowded with unnecessary design elements that lacked functional or emotional relevance. The logo was illegible, and the design was applied to the packaging with a sticker. We streamlined the brand's vision and created a more effective design by placing the new logo at the center of the composition, surrounded by clean, minimalist lines and unique graphic elements that distinguish different product lines. The packaging design is now printed using UV printing technology, ensuring the design is more precise and long-lasting.
Background
Prior to TaP's involvement, the packaging design for Seven Tones was overcrowded with unnecessary design elements that lacked functional or emotional relevance. The logo was illegible, and the design was applied to the packaging with a sticker. We streamlined the brand's vision and created a more effective design by placing the new logo at the center of the composition, surrounded by clean, minimalist lines and unique graphic elements that distinguish different product lines. The packaging design is now printed using UV printing technology, ensuring the design is more precise and long-lasting.
Background
Prior to TaP's involvement, the packaging design for Seven Tones was overcrowded with unnecessary design elements that lacked functional or emotional relevance. The logo was illegible, and the design was applied to the packaging with a sticker. We streamlined the brand's vision and created a more effective design by placing the new logo at the center of the composition, surrounded by clean, minimalist lines and unique graphic elements that distinguish different product lines. The packaging design is now printed using UV printing technology, ensuring the design is more precise and long-lasting.
The new logo features a standout main element that makes it more memorable, and it is legible even on smaller packaging sizes. Its versatility allows it to be easily applied to various media channels.
The new logo features a standout main element that makes it more memorable, and it is legible even on smaller packaging sizes. Its versatility allows it to be easily applied to various media channels.
The new logo features a standout main element that makes it more memorable, and it is legible even on smaller packaging sizes. Its versatility allows it to be easily applied to various media channels.
We created a straightforward and easily comprehensible graphic element to differentiate between Seven Tones' various product lines
We created a straightforward and easily comprehensible graphic element to differentiate between Seven Tones' various product lines
We created a straightforward and easily comprehensible graphic element to differentiate between Seven Tones' various product lines
Today the Seven Tones brand is sold in many countries around the world. In Russia, it has one of the leading positions in the production of gel nail polish.
Today the Seven Tones brand is sold in many countries around the world. In Russia, it has one of the leading positions in the production of gel nail polish.
Today the Seven Tones brand is sold in many countries around the world. In Russia, it has one of the leading positions in the production of gel nail polish.
